Omni-Channel Marketing
Brand Campaigns
Goal: Brand Awareness . Increase Value. Drive Sales
Purpose: Communicate a new value proposition and expanded
portfolio for platform to support overall business initiatives.
Bi-Monthly Refresh Campaign
Goal: Brand Awareness . Acquisition . Drive Sales
Purpose: Refresh content across all channels to support acquisition
tactics, as well as retention and loyalty.
Gift With Registry Campaign
Goal: Brand Awareness . Acquisition
Purpose: Promotional campaign to drive acquisition during peak timing.
Launch Campaigns
Goal: New Feature Launches . Acquisition
Purpose: Communication and creative planning for new launches
based on the ever-changing compettive landscape.
Seasonal Campaigns
Goal: Brand Awareness . Drive Sales
Purpose: Communicate seasonal offerings and increase
brand engagement.
CONTACT
jlayden320@gmail.com
(908) 956-1693
www.linkedin.com/in/jenniferelayden